Who is V3DA hub?


V3DA hub was designed and created by Lee Chiang.  In November of 2009 Lee’s childhood itch would lead him down the path of a martial arts journey called Brazilian Jiu Jitsu. “BJJ”, as it is known as, is a brutally difficult art to master. And like any Martial Art, if you want to get good at it, you need to put in your time.

Lee’s Professor Sensei Jorge Britto once said “. . . you will fail over and over again. Countless times over the years”. And he was right.

While you may argue whether ‘focusing on failing’ is smart. I would argue that the likelihood of failure is so great that you have to anticipate and plan for it. Then learn from it.



While the opportunity for personal ‘one-to-one’ coaching was always available to students, Lee wondered if there was an opportunity to extend that same personal one-to-one touch through a digital system. One that would be cost-effective and easy to use. It would never be intended to replace the one on ones but rather to enhance the students overall experience (. . . while still falling down and getting back up).

Nine years and ten months from that eventful start date, Lee would go on to eventually earn the distinction of achieving a Black Belt in Brazilian Jiu Jitsu.

And now he is proud to bring to you V3DA hub.



So how exactly does one get better?

  1. Get professional trainers to help hone your skills
  2. Monitor your performance metrics
  3. Be held accountable for your performance *

*Read all seven characteristics that track towards success here


Lee’s short story . .

In 1996 Lee worked as an IT Consultant by day, and at night he studied his craft, did countless hours of online research, built little pet projects, prototypes, asked questions, polled the market.

Lee graduated with a Bachelors of Architecture Technology where upon graduation worked for an Architect firm. Shortly thereafter he decided to pursue his passion for technology. After five years at IBM as a consulting Solution Designer, in 2001 he turned down an offer as Solution Architect to focus all his efforts on this new emerging technology called the ‘internet’.  As recent as 2021, he left a small FinTech startup as VP of Solutions. However, back in 2017, Lee had started working on a new concept centered around a “coaching hub” idea. Today, he is proud to bring you V3DA hub. 


What is V3DA hub based on?

V3DA hub is the Scientific Method. 

1. a method of research in which a problem is identified, relevant data are gathered, a hypothesis is formulated from these data, and the hypothesis is empirically tested. … The scientific method cannot establish truths; it can only falsify hypotheses.4


The Scientific Method is a long tried and tested model of conducting proper, rigorous Science. It starts with identifying a ‘supposed’ problem, let’s take any standard discipline, for example, a particular technique might be effective nearly 90% of the time. Well, over time, we discover that this technique just doesn’t work as effectively as it once used to.  What works today may not work tomorrow. And what may work tomorrow may not work today.5 

The Scientific Method put your techniques to the time-honored trial by fire test. If it works, keep it. If it fails, look how to improve it or toss it out.


How V3DA hub came to be

V3DA hub came to be from a result of months of online studies and surveys. Participants were asked, among many other questions, what was the main reason they quit or thought of quitting, their Art or Discipline. The #1 reason among students cited was…

lack of motivation, feeling of progress and interaction with their coach/instructors6It was with this data that I decided to help students stay on track, stay motivated, feel progression – actually feel progression in achieving new levels and new skills – faster, and receive better, more efficient opportunities at engaging with their already overworked coaches and/or instructors”



But what if you could accelerate the growth in your training?


So naturally, this question comes up for many. . . “what if I could accelerate my training?“.

Wouldn’t that be exciting? What if we all could master our arts in as little time as possible? The studies show that it takes 10,000 hours of doing something to become an expert1. That works out to roughly 10 years. That’s a long time.

This is the core reason why V3DA hub was started. Designed from the ground up to help you along the way. 


How does V3DA hub work?

The HUB at its core is designed to be fine-tuned to the discipline that you’re in, whether it’s Professional/Personal coaching, you have a team, a group of staff to manage, or you do karate, yoga, or cross fit. What that means is that it’s designed by Professionals for Professionals. Come on, who’s got time to waste. You want something where people know what they’re doing, and you’re serious about what you do. You have a desire to be the best version of yourself.

When you register with your school at the HUB, you’ll see what we call “Top Dimensions“. These are fundamentals that one must master in the discipline that you’re in. Without mastering the fundamentals it’s quite often hard to progress to more advanced things.

Below the Top Dimension is what we call the “Sub Dimensions“. These are advanced training concepts specifically designed by industry professionals. They are designed to help you focus on key areas to help you improve in the areas you are most weak. Later on, you can even unlock master-level training concepts (more on that later).

In your very own private dashboard, you’ll be able to see your progress is tracked by your coach. Yes, YOUR coach, the one you see in your office, studio, dojo, or school. Your coach is your 1:1 instructor who is dedicated to monitoring your growth and well-being. Your coach will periodically make updates to your progress, based on your level of engagement, training, and effort. You’ll leave comments about specific areas that are troubling you and your coach will provide feedback. You’re never in the dark.

And when you’re ready to take it to the next level, you’ve got options.

  1. Book 1:1 Private instructor time, with ANY of your instructors, right from within your dashboard. When you’re done, your instructor will update your profile to keep track of your progress
  2. Get online and view premium In-House content designed by your instructors (coming soon)
  3. If you want even more, push further and explore premium ‘Outside’ expert content, again, right from within in your dashboard (coming soon)


Where does the name V3DA come from?

The word “V3DA”  is a play on the word “VEDA”, which means “Knowledge” in Sanskrit. 

*Here’s what Wikipedia offers:

“The Vedas (/ˈveɪdəz/;[1] Sanskrit: वेद veda, “knowledge”) are a large body of knowledge texts originating in the ancient Indian subcontinent. Composed in Vedic Sanskrit, the texts constitute the oldest layer of Sanskrit literature and the oldest scriptures of Hinduism.[2][3] Hindus consider the Vedas to be apauruṣeya, which means “not of a man, superhuman“[4] and “impersonal, authorless”.[5][6][7]

Veda is also the name of my dog. 



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